by Alex Valderrama | Aug 16, 2019 | Brand Launch, Brand Strategy, Brand Trends, branding, Content Marketing, Digital Branding, grow my business, Healthcare, new brand, start a business, Start-up, Videos
Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding principles and ways to...
by Alex Valderrama | Sep 28, 2018 | Brand Launch, Brand Strategy, Brand Trends, branding, grow my business, new brand, start a business, Start-up
This an excerpt from my book Make My Brand Bigger. So, why is it so important to clearly define your brand’s “Secret Sauce”? Let me begin by interjecting the idea that not all brands are created equal. As mentioned above, many companies do not devote the time...
by Alex Valderrama | Sep 24, 2017 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest reason may be that they do not have an emotional feeling about the brand. These brands do not engage with their potential customers at an...
by Alex Valderrama | Aug 29, 2017 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
When we conduct brand strategy workshops, we are often given the challenge to define the “Brand Promise” for the company. Arriving at the final brand promise statement takes a little time and patience, but it will provide a better return on your marketing...
by Alex Valderrama | Jun 13, 2017 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
The goal of every brand is to create a strong bond with a multitude of “Micro-Moments.” These micro-moments are crucial to the success of the brand. As companies develop their marketing and branding strategy, particular attention should be given to how the...
by Alex Valderrama | Feb 24, 2017 | Brand Launch, Brand Strategy, Start-up, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition. There is an uncanny ability for most consumers to quickly read into a company brand and decide whether the product or...
