Great brands are successful not only by defining a unique offering to their customers, but also by creating a unique position in the marketplace.
Category:
Brand Launch
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A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest…
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Brand LaunchBrand StrategyBrand TrendsContent MarketingStart-up
Increase Sales With A Stronger Brand Promise
When we conduct brand strategy workshops, we are often given the challenge to define the “Brand Promise” for the company. Arriving at…
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The goal of every brand is to create a strong bond with a multitude of “Micro-Moments.” These micro-moments are crucial to the…
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Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition.…
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Brand LaunchBrand StrategyBrand TrendsStart-up
Defining Your Brand’s Secret Sauce – A Strong Brand Story
Written by Alex Valderrama, Founder and Principal of Cranium Agency Most companies spend a significant amount of time creating their “Secret Sauce”…
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Brand LaunchBrand StrategyBrand TrendsEntertainmentHealthcareHospitalityIndustry NewsRetailStart-upTechnology
10 Lessons I’ve Learned About Naming
Written by Alex Valderrama, Founder and Principal of Cranium Agency There is a lot that goes into choosing the right name for your…
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It’s a step I never miss. When I write Core Message Platforms for my clients’ branding campaigns, I always create a section…
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Brand LaunchBrand StrategyBrand TrendsContent MarketingDigital BrandingStart-up
Great Brands Inspire Action
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can…
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Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The reasons are…
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