by Alex Valderrama | Aug 16, 2019 | Brand Launch, Brand Strategy, Brand Trends, branding, Content Marketing, Digital Branding, grow my business, Healthcare, new brand, start a business, Start-up, Videos
Uncover Branding & Corporate Identity principles. Understand Value Proposition vs Brand Essence. This week, as part of our educational series #learning4leaders Branding expert Alex Valderrama of Cranium Agency, sheds the light on Branding principles and ways to...
by Alex Valderrama | Sep 24, 2017 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
A Closer Look At Brand Engagement There are plenty of reasons why someone may not purchase a product or service. The biggest reason may be that they do not have an emotional feeling about the brand. These brands do not engage with their potential customers at an...
by Alex Valderrama | Aug 29, 2017 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
When we conduct brand strategy workshops, we are often given the challenge to define the “Brand Promise” for the company. Arriving at the final brand promise statement takes a little time and patience, but it will provide a better return on your marketing...
by Scott Forbes | Aug 29, 2017 | Brand Fun, Content Marketing
In the late 1980s, I got my first job at W.B. Doner & Co. in Detroit, which would soon become the world’s biggest-and-best privately held advertising agency. One of the reasons Doner was on its way to such lofty status was that the agency had just won the...
by Alex Valderrama | Jun 13, 2017 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Start-up
The goal of every brand is to create a strong bond with a multitude of “Micro-Moments.” These micro-moments are crucial to the success of the brand. As companies develop their marketing and branding strategy, particular attention should be given to how the...
by Keely Nolan | Jun 13, 2017 | Brand Strategy, Brand Trends, Content Marketing
You probably have seen articles that talk about how influencers can charm the pants off of your customers, creating warm fuzzies that will result in a happily ever after relationship with your target audience. I am trying not to recreate that article. I want to talk...
