Increase Sales With A Stronger Brand Promise​​​​​​​

When we conduct brand strategy workshops, we are often given the challenge to define the “Brand Promise” for the company. Arriving at the final brand promise statement takes a little time and patience, but it will provide a better return on your marketing and sales investment. There are many reasons you may want to revisit…

Micro-Moments and Your Brand

The goal of every brand is to create a strong bond with a multitude of “Micro-Moments.” These micro-moments are crucial to the success of the brand. As companies develop their marketing and branding strategy, particular attention should be given to how the brand message will be delivered through different channels. And, more importantly, the integration…

Is Your Brand Welcoming to Young Professionals?

As executive director of an association of business-to-business marketers – young professionals have captured our attention. I knew in my heart that making sure our brand was resonating with the millennial group (ages 21-34) was important – but I didn’t realize HOW critical it really was. I’ve been bombarded with statistics lately about the changes…

The Legacy Of A Brand

Written by Alex Valderrama, Founder and Principal of Cranium Agency Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as lack of funding, poor management, inadequate resources, incompetence, etc. The legacy of a brand is unique to each company. Sometimes a brand will outlive its founders,…