by Alex Valderrama | Nov 11, 2015 | Brand Launch, Brand Strategy, Brand Trends, Content Marketing, Digital Branding, Start-up
Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every strong brand has a purpose, and every customer has a need. There are many brands – Volvo...
by Marilee Yorchak | Nov 11, 2015 | Brand Strategy, Brand Trends, Content Marketing
As executive director of an association of business-to-business marketers – young professionals have captured our attention. I knew in my heart that making sure our brand was resonating with the millennial group (ages 21-34) was important – but I didn’t realize HOW...