by Casey Demchak | Oct 12, 2014 | Brand Strategy, Brand Trends, Content Marketing
It’s a copywriting mistake I’ve seen many times and it can really hurt your brand image. The problem is marketing copy that is not crafted in the right conversational style. It’s either too stiff and formal or too overblown with hype. Neither of these options is good....
by Alex Valderrama | Jul 16, 2014 | Brand Strategy, Brand Trends, Entertainment, Healthcare, Hospitality, Industry News, Retail, Technology
There are many reports that contribute to the welfare of many top brands. FutureBrand just published their annual report depicting the “Future Brand” top 100. Their methodology is based on the fundamental premise that brand perception of a company matters more than...
by Alex Valderrama | Jan 6, 2014 | Brand Strategy, Brand Trends, Digital Branding, Technology
Written by Alex Valderrama, Founder and Principal of Cranium Agency In the past, traditional branding and marketing took on a role in one shape or another to include messaging and printed material. As branding experts, we are tasked and challenged with providing our...
by Alex Valderrama | May 6, 2013 | Brand Fun, Brand Trends, Videos
We recently ran across this amazing video showcasing the excellent illustration work by Supakitch and Koralie and just had to share! This time lapse video shows their extraordinary craftsmanship used in creating the huge wall painting. SUPAKITCH & KORALIE –...
by Alex Valderrama | Jul 6, 2012 | Brand Trends, Trade Shows, Videos
Pirelli augmented reality experience at Milano Malpensa Airport. Branding and advertising have come a long way in the digital world. As we explore digital mediums such as QR codes, near field communications (NFC), branded videos, websites meant to scale up or down...